摘要:以印刷技术、广播电视技术、网络技术为代表的传播技术的发明与应用, 对人类社会发展的各个方面都产生了巨大作用。从历史与现实来看, 传播技术不仅规约着新闻传播行为自身的走向, 对人的思维方式、行为方式乃至社会变迁, 都产生着重大影响。人文社会科学工作者在文化传播研究中, 应为技术要素的社会作用力多一些“人文关怀”。对技术的态度, 一方面要警惕技术决定论, 另一方面也不能简单移用西方批判理论对技术片面指责。特别是在当今中国, 作为一个后发外生型现代化国家, 技术的“缺席”仍是困扰我们快速发展的“瓶颈”。科学态度
Abstract:The invention and application of communication technologies represented by printing, TV communication, and network technologies have exerted a great influence on the development of human society in every respect. In the historic and current view, the communication technologies not only regulate the orientation of communication activities, but make a remarkable impact on mode of thought and behavior, and even society transition as well. Sociologists should in their culture research take more "humane care"as far as the social forces of technological elements are concerned. As to the attitude toward technology, cautions should be taken against over emphasis on high tech; also, caution must be used against wholesale borrowing of western criticism toward technology. It is especiallytrue in the present China, for the "absence" of technology is still a main obstacle to our speedy development as a post-generating modern country. "Technology admiration" in its scientific sense is still instructive.