[1] |
Mert Tokman,Lenita Davis,Katherine Lemon.The WOW factor:creating value through win-back offers to reacquire lost customers[J].Journal of Retailing,2007(1):47-64. |
[2] |
Zeithaml Valarie A.Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence[J].Journal of Marketing, 1988,52 (2):2-22. |
[3] |
Caruso Jeff.Carriers go bonkers over bundling[M].Network World,2003. |
[4] |
Kramer Staci D.Revenue good, churn bad[J].Cable World.2002,14(40):32. |
[5] |
Gale Bradley T.Managing customer value: creating quality and service that customer can see[M].New York.Free Press,1994. |
[6] |
Grewal Dhruv, Kent B Monroe,R Krishnan.The effects of price-comparison advertising on Buyers' perceptions of acquisition value, transaction value and behavioral intentions[J].Journal of Marketing,1998,62(2):46-59. |
[7] |
Cronin Joseph J Jr, Michael K Brady, G Tomas M Hult.Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environments[J].Journal of Retailing, 2000,76(2):193-218. |
[8] |
Thomas Jacquelyn S, Robert C Blattberg, Edward J Fox. Recapturing lost customers[J]. Journal of Marketing Research, 2004(1):31-45. |
[9] |
Berry Leonard L, Kathleen Seiders, Dhruv Grewal.Understanding service convenience[J]. Journal of Marketing, 2002(3):1-17. |
[10] |
Klompmaker Jay E, William H Rodgers , Anthony E Nygren. Value, not volume[J]. Marketing Management, 2003(3):45-48. |
[11] |
Berry Leonard L.Retail businesses are service businesses[J].Journal of Retailing,1986,62(1):3-6. |
[12] |
Bolton Ruth N, James H Drew.A multistage model of consumers' assessments of service quality and value [J].Journal of Consumer Research,1991,17(4):375-384. |
[13] |
Gassenheimer Jule B, Franklin S Houston,J Charlene Davis.The role of economic value, social value, and perceptions of fairness in interorganizational relationship retention decisions[J].Journal of the Academy of Marketing Science,1998,26(4):322-337. |
[14] |
Gwinner Kevin P, Dwayne D Gremler, Mary Jo Bitner.Relational benefits in services industries: the customer's perspectives[J].Journal of the Academy of Marketing Science,1998,26(2):101-114. |
[15] |
Sweeney,Jillian C,Geoffrey N Soutar.Consumer perceived value: the development of a multiple item scale [J].Journal of Retailing,2001,77(2):203-220. |