江苏省城市居民节能行为影响因素模型——基于扎根理论
Research on Affecting Factors Model of Urban Residents’ Energy Saving Behavior of Jiangsu Province——Based on Grounded Theory
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摘要:运用扎根理论质性研究方法, 探究影响江苏省城市居民节能行为的深层次因素。通过对深度访谈资料进行扎根分析, 将资料中节能行为的相关内容进行概念化、范畴化和编码处理后, 构建基于江苏省的城市居民节能行为影响因素模型。模型理论饱和度检验结果表明, 模型的中展现的脉络和关系是饱和的。居民自身的节能意识、行为能力、人口统计特征因素, 对江苏省城市居民节能行为有着重要影响。包含社会规范、宣传教育和奖惩机制三个维度的情境因素间接地影响江苏省城市居民节能行为。能源信念、节能责任感、节能控制观、对能源问题的敏感度四个维度构成节能意识变量, 行为知识和行为约束两个维度构成行为能力变量——性别、年龄、收入水平、受教育水平和家庭结构五个维度构成人口统计特征因素。Abstract:Based on qualitative research method of Grounded theory, this paper explores the influencing factors of urban residents’ energy saving behavior in Jiangsu province. The paper makes a grounded analysis of depth interview material. Then, related contents of energy saving behavior are conceptualized, categorized and coded. Energy saving behavior influence factors model of Jiangsu’s urban residents is constructed. Theory saturation inspection results show that model’s venation and relationship are saturated. Energy saving consciousness, disposing capacity and demographics have significant influence on urban residents’ energy saving behavior in Jiangsu province. Situational factors including social norm, propaganda and education, rewards and punishment mechanism also influence urban residents’ energy saving behavior indirectly. Energy saving consciousness includes energy faith, energy saving responsibility sense, energy saving control view and the sensitivity of energy problems. Disposing capacity includes behavior knowledge and behavior constraints, while demographics include gender, age, income level, educational level and family structure. This model could be applied to empirical research of urban residents’ energy saving behavior in Jiangsu province. Model building method also could be applied in other provinces and regions in energy saving behavior research.
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