消费者对企业社会责任缺失行为的感知——消费者归因和期望的影响

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doi:10.15918/j.jbitss1009-3370.2015.0610

王仙雅¹,
毛文娟¹

1.
天津科技大学经济与管理学院, 天津 300222

基金项目:

天津科技大学青年创新基金(2014CXYY01);"天津科技大学食品安全治理与社会责任研究"青年学术团队联合资助项目;教育部人文社会科学研究项目(15YJC790075)

Consumer Perceptions of Corporate Social Irresponsibility Initiatives: The Effects of Consumer Attribution and Expectation

WANG Xianya¹,
MAO Wenjuan¹

1.
School of Economic and Management, Tianjin University of Science and Technology, Tianjin 300222, China

摘要:基于消费者归因和期望理论,引入负面归因和消费者CSR期望两个变量,分析两种企业社会责任缺失行为(故意行为和无意行为)对消费者感知的影响机制.结果表明:故意行为和无意行为均能正向影响消费者对企业社会责任缺失行为的感知,但是感知存在差异性,消费者对故意行为的感知更高;这种感知的差异性来源于消费者对两种行为负面归因的差异性,负面归因起到了中介作用;消费者CSR期望正向调节企业社会责任缺失行为与消费者感知的关系.
- 企业社会责任缺失/
- 消费者感知/
- 负面归因/
- 消费者CSR期望
Abstract:Based on the theory of consumer attribution and expectation,negative attribution and consumer expectation of CSR were introduced in the theoretical model,and the influencing mechanism of two kinds of corporate social irresponsibility initiatives (intentional and unintentional)on consumer perception was systematically analyzed. The results showed that both intentional and unintentional corporate social irresponsibility initiatives had a positive effect on consumer perception,but the levels of perception were different. Consumer perception of intentional initiative was higher than that of unintentional initiative. Moreover,the difference of perception came from the difference of negative attribution. Negative attribution had a mediating effect between two kinds of corporate social irresponsibility initiatives and consumer perception. Additionally,consumer expectation of CSR could positively mediate the relationship between two kinds of corporate social irresponsibility initiatives and consumer perception.
- corporate social irresponsibility/
- consumer perception/
- negative attribution/
- consumer expectation of CSR

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消费者对企业社会责任缺失行为的感知——消费者归因和期望的影响

doi:10.15918/j.jbitss1009-3370.2015.0610

Consumer Perceptions of Corporate Social Irresponsibility Initiatives: The Effects of Consumer Attribution and Expectation

计量

消费者对企业社会责任缺失行为的感知——消费者归因和期望的影响

doi:10.15918/j.jbitss1009-3370.2015.0610

1. 天津科技大学经济与管理学院, 天津 300222

English Abstract

Consumer Perceptions of Corporate Social Irresponsibility Initiatives: The Effects of Consumer Attribution and Expectation

1. School of Economic and Management, Tianjin University of Science and Technology, Tianjin 300222, China

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消费者对企业社会责任缺失行为的感知——消费者归因和期望的影响

doi:10.15918/j.jbitss1009-3370.2015.0610

Consumer Perceptions of Corporate Social Irresponsibility Initiatives: The Effects of Consumer Attribution and Expectation

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消费者对企业社会责任缺失行为的感知——消费者归因和期望的影响

doi:10.15918/j.jbitss1009-3370.2015.0610

1. 天津科技大学 经济与管理学院, 天津 300222

English Abstract

Consumer Perceptions of Corporate Social Irresponsibility Initiatives: The Effects of Consumer Attribution and Expectation

1. School of Economic and Management, Tianjin University of Science and Technology, Tianjin 300222, China

目录

作者相关

写作规范

友情链接

1. 天津科技大学经济与管理学院, 天津 300222