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共享经济监管机制对感知隐私风险、消费者信任及持续共享意愿的影响

贺明华,梁晓蓓,肖琳

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文章导航> bob手机在线登陆学报（社会科学版）> 2018> (6): 55-64
贺明华, 梁晓蓓, 肖琳. 共享经济监管机制对感知隐私风险、消费者信任及持续共享意愿的影响[J]. bob手机在线登陆学报（社会科学版）, 2018, (6): 55-64. doi: 10.15918/j.jbitss1009-3370.2018.3713
引用本文: 贺明华, 梁晓蓓, 肖琳. 共享经济监管机制对感知隐私风险、消费者信任及持续共享意愿的影响[J]. bob手机在线登陆学报（社会科学版）, 2018, (6): 55-64.doi:10.15918/j.jbitss1009-3370.2018.3713
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HE Minghua, LIANG Xiaobei, XIAO Lin. Effect of Regulatory Mechanisms of Sharing Economy on Consumers' Perceived Privacy Risk,Consumer Trust, and Continuous Sharing Intention[J]. Journal of Beijing Institute of Technology (Social Sciences Edition), 2018, (6): 55-64. doi: 10.15918/j.jbitss1009-3370.2018.3713
Citation: HE Minghua, LIANG Xiaobei, XIAO Lin. Effect of Regulatory Mechanisms of Sharing Economy on Consumers' Perceived Privacy Risk,Consumer Trust, and Continuous Sharing Intention[J].Journal of Beijing Institute of Technology (Social Sciences Edition), 2018, (6): 55-64.doi:10.15918/j.jbitss1009-3370.2018.3713
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共享经济监管机制对感知隐私风险、消费者信任及持续共享意愿的影响

doi:10.15918/j.jbitss1009-3370.2018.3713
  • 1.

    同济大学 经济与管理学院, 上海 200092

  • 2.

    井冈山大学 后勤保障处, 江西 吉安 343009

基金项目:

国家自然科学基金资助项目“社交媒体中用户创新价值度测量模型及互动创新管理方法研究”（71672128）;教育部人文社会科学研究规划基金资助项目“众包模式下发包方及平台的信誉对威客参与行为的影响：基于威客创新性的调节效应研究”（17YJA630050）;江西省高校人文社会科学研究青年项目“共享经济模式下平台制度机制对消费者持续共享意愿的影响研究”（GL18237）

详细信息

  • 中图分类号:F713

Effect of Regulatory Mechanisms of Sharing Economy on Consumers' Perceived Privacy Risk,Consumer Trust, and Continuous Sharing Intention

  • 1.

    School of Economics and Management, Tongji University, Shanghai 200092, China

  • 2.

    Logistic Support Department, Jinggangshan University, Ji'an Jiangxi　343009, China

  • 摘要:采用结构方程模型方法实证检验共享经济监管机制对隐私感知风险、消费者信任和持续共享意愿的影响。实证结果表明：（1）政府监管对感知隐私风险具有显著负向影响，而行业自律监管对感知隐私风险的负向影响不显著，政府监管与行业自律监管的交互组合对感知隐私风险具有显著负向影响；（2）感知隐私风险对消费者信任及持续共享意愿均具有显著负向影响；（3）消费者信任对持续共享意愿具有显著正向影响。
    Abstract:Structural equation modelling analysis was applied to empirically examine the effects of regulatory mechanisms of sharing platforms on perceived privacy risk, consumer trust, and continuous sharing intention. The empirical results revealed:(1)government regulation was negatively related to perceived privacy risk, industry self-regulation was not negatively related to it, and interaction of government regulation and industry self-regulation had significant negative effects on perceived privacy risk;(2)perceived privacy risk had significant negative effects on both consumer trust and continuous sharing intention;(3)consumer trust had positive effects on continuous sharing intention. Our research findings can help Chinese government authorities to formulate related policies to strengthen sound regulation on sharing economy in China, and also provide managerial insights to managers of Chinese sharing economy enterprises for optimizing platform mechanisms such as trust mechanism and privacy assurance mechanisms, so as to boost Chinese sharing economy to develop in a healthy, stable, and sustainable manner.
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  • 收稿日期:2018-03-21
  • 刊出日期:2018-11-30

共享经济监管机制对感知隐私风险、消费者信任及持续共享意愿的影响

doi:10.15918/j.jbitss1009-3370.2018.3713
  • 1. 同济大学 经济与管理学院, 上海 200092
  • 2. 井冈山大学 后勤保障处, 江西 吉安 343009
    • 基金项目:

    国家自然科学基金资助项目“社交媒体中用户创新价值度测量模型及互动创新管理方法研究”（71672128）;教育部人文社会科学研究规划基金资助项目“众包模式下发包方及平台的信誉对威客参与行为的影响：基于威客创新性的调节效应研究”（17YJA630050）;江西省高校人文社会科学研究青年项目“共享经济模式下平台制度机制对消费者持续共享意愿的影响研究”（GL18237）

  • 收稿日期:2018-03-21
  • 刊出日期:2018-11-30

  • 中图分类号:F713

摘要:采用结构方程模型方法实证检验共享经济监管机制对隐私感知风险、消费者信任和持续共享意愿的影响。实证结果表明：（1）政府监管对感知隐私风险具有显著负向影响，而行业自律监管对感知隐私风险的负向影响不显著，政府监管与行业自律监管的交互组合对感知隐私风险具有显著负向影响；（2）感知隐私风险对消费者信任及持续共享意愿均具有显著负向影响；（3）消费者信任对持续共享意愿具有显著正向影响。

English Abstract

贺明华, 梁晓蓓, 肖琳. 共享经济监管机制对感知隐私风险、消费者信任及持续共享意愿的影响[J]. bob手机在线登陆学报（社会科学版）, 2018, (6): 55-64. doi: 10.15918/j.jbitss1009-3370.2018.3713
引用本文: 贺明华, 梁晓蓓, 肖琳. 共享经济监管机制对感知隐私风险、消费者信任及持续共享意愿的影响[J]. bob手机在线登陆学报（社会科学版）, 2018, (6): 55-64.doi:10.15918/j.jbitss1009-3370.2018.3713
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HE Minghua, LIANG Xiaobei, XIAO Lin. Effect of Regulatory Mechanisms of Sharing Economy on Consumers' Perceived Privacy Risk,Consumer Trust, and Continuous Sharing Intention[J]. Journal of Beijing Institute of Technology (Social Sciences Edition), 2018, (6): 55-64. doi: 10.15918/j.jbitss1009-3370.2018.3713
Citation: HE Minghua, LIANG Xiaobei, XIAO Lin. Effect of Regulatory Mechanisms of Sharing Economy on Consumers' Perceived Privacy Risk,Consumer Trust, and Continuous Sharing Intention[J].Journal of Beijing Institute of Technology (Social Sciences Edition), 2018, (6): 55-64.doi:10.15918/j.jbitss1009-3370.2018.3713
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