[1] |
KOLERS P A,BRISON S J. Commentary:on pictures,words,and their mental representation[J]. Journal of Verbal Learning and Verbal Behavior,1984,23(1):105-113. |
[2] |
WANG R Y. Beyond accuracy:what data quality means to data consumers[J]. Journal of Management Information Systems,1996,12(4):5-33. |
[3] |
KILLORAN J B. How to use search engine optimization techniques to increase website visibility[J]. IEEE Transactions on Professional Communication,2013,56(1):50-66. |
[4] |
赵帮华. 跨境电商平台商品标题构式的认知语言学阐释——以阿里巴巴平台的迷你裙标题为例[J]. 成都师范学院学报,2017,33(2):88-92. |
[5] |
梁昌勇,王倩倩,陆文星,等. 结合商品标题和描述的在线评论特征词选择方法研究[J]. 现代图书情报技术,2011(5):49-54. |
[6] |
WANG L,ZHANG J,YAN W. TOOR:a novel product title optimization method based on online reviews in E-commerce[J]. Frontiers of Business Research in China,2015,9(4):536-558. |
[7] |
ZHANG J,DIMITROFF A. The impact of webpage content characteristics on webpage visibility in search engine results[J]. Information Processing&Management,2005,41(3):665-690. |
[8] |
PARK C H,KIM Y G. Identifying key factors affecting consumer purchase behavior in an online shopping context[J]. International Journal of Retail&Distribution Management,2003,31(1):16-29. |
[9] |
KOLERS P A,BRISON S J. Commentary:on pictures,words,and their mental representation[J]. Journal of Verbal Learning and Verbal Behavior,1984,23(1):105-113. |
[10] |
LIEBERMAN M. The difference between content marketing and inbound marketing[EB/OL]. (2014-11-28)[2018-03-26].https://www.baidu.com/link?url=riiP68swvllmVhAyQymqeog-iLa5Tuuw7yeAEuXWQBjE34NlEbtx_KbTkRH4GFacv0YNOHdW-d_1xOrMhBJGcxMTQCmgfl7XyoWeeOEisxk0MmloIHlh0gpQFRfSykb-qIy4i7CbDGalrqmiyaQgzRK&wd=&eqid=be0cdfcf0000849d000000045ab868fe. |
[11] |
CHOTIKITPAT K,NILSOOK P,SODSEE S. Techniques for improving website rankings with search engine optimization(SEO)[J]. Advanced Science Letters,2015,21(10):3219-3224. |
[12] |
LEDFORD J. SEO:search engine optimization bible[M]. New Jersey:John Wiley&Sons,Inc.,2007. |
[13] |
BLACK H,KELLEY S. A storytelling perspective on online customer reviews reporting service failure and recovery[J]. Journal of Travel&Tourism Marketing,2009,26(2):169-179. |
[14] |
LI Z C,MA S P,SUN Z Y. Automatic extraction for product feature words from comments on the web[C]. Information Retrieval Technology,Berlin,Heidelberg,2009. |
[15] |
SCHIFFMAN L G,KANUK L,HANSEN H. Consumer behaviour[M]. London:Financial Times/Prentice Hall,2013. |
[16] |
KOTLER P,KARTAJAYA H,SETIAWAN I. Marketing 4.0:moving from traditional to digital[M]. New Jersey:John Wiley&Sons,Inc.,2017. |
[17] |
BUCKLIN R E,SISMEIRO C. A model of web site browsing behavior estimated on clickstream data[J]. Journal of Marketing Research,2003,40(3):249-267. |
[18] |
BROWN M,POPE N,VOGOES K. Buying or browsing? an exploration of shopping orientations and online purchase intention[J]. European Journal of Marketing,2003,37(11):1666-1684. |
[19] |
耿骞,杨倩. 基于三维模型的网络信息浏览行为及认知影响因素研究[J]. 图书情报工作,2015,59(15):87-93. |
[20] |
MALLAPRAGADA G,CHANDUKALA S R,LIU Q. Exploring the effects of "what"(product)and "where"(website)characteristics on online shopping behavior[J]. Journal of Marketing,2016,80(2):21-38. |
[21] |
KUSHWAHA T,SHANKAR V. Are multichannel customers really more valuable? the moderating role of product category characteristics[J]. Journal of Marketing A Quarterly Publication of the American Marketing Association,2013,77(77):67-85. |
[22] |
DUAN W,GU B,WHINSTON A B. Do online reviews matter?-an empirical investigation of panel data[J]. Decision Support Systems,2008,45(4):1007-1016. |
[23] |
卢向华,冯越. 网络口碑的价值——基于在线餐馆点评的实证研究[J]. 管理世界,2009(7):126-132. |
[24] |
HU N,KOH N S,REDDY S K. Ratings lead you to the product,reviews help you clinch it? the mediating role of online review sentiments on product sales[J]. Decision Support Systems,2014,57(1):42-53. |
[25] |
PANG B,LEE L. Opinion mining and sentiment analysis[M]. Boston:Now Publishers Inc.,2008. |
[26] |
郝媛媛,叶强,李一军. 基于影评数据的在线评论有用性影响因素研究[J]. 管理科学学报,2010,13(8):78-97. |
[27] |
雷蕾,黄敏学. 大数据时代下的产品评价方法探究——以顾客网上评论的文本数据分析为例[J]. 珈咖管理评论,2014,8(1):129-141. |
[28] |
TIRUNILLAI S,TELLI G J. Mining marketing meaning from online chatter:strategic brand analysis of big data using latent dirichlet allocation[J]. Journal of Marketing Research,2014,51(4):463-479. |
[29] |
BLEI D M,NG A Y,JORDAN M. Latent dirichlet allocation[J]. Journal of Machine Learning Research,2003(3):993-1022. |
[30] |
GRüN B,HORNIK K. Topic models:an R package for fitting topic models[J]. Journal of Statistical Software,2011,40(3):1-30. |
[31] |
蔺璜,郭姝慧. 程度副词的特点范围与分类[J]. 山西大学学报(哲学社会科学版),2004,8(1):71-74. |
[32] |
SCHINDLER R M,BICKART B. Perceived helpfulness of online consumer reviews:the role of message content and style[J]. Journal of Consumer Behaviour,2012,11(3):234-243. |
[33] |
王长征,何钐,王魁. 网络口碑中追加评论的有用性感知研究[J]. 管理科学,2015,28(3):102-114. |