The Influence of Mass Media Exposure on American Perceptions of China
-
摘要:为了分析大众媒介接触对美国民众的中国形象和中美关系认知的影响，对美国民众进行在线抽样问卷调查，获得2 200个样本。运用多元线性回归对样本进行数据分析发现：通过报纸、电视、广播、新闻网站和社交媒体接触中国新闻的频率对美国民众的中国形象认知均无显著影响，但通过杂志接触中国新闻的频率与美国民众对中国的印象呈正相关；通过电视、广播和新闻网站接触中国新闻的频率对美国民众的中美关系认知有显著影响。此外，虽然美国主流媒体对中国的报道在总体上呈现出较为严重的负面倾向，但美国民众通过各类媒介接触中国新闻的总频率却与其对中国的印象呈正相关，这是由于美国民众通过其他渠道接触到的有关中国信息相比媒体的新闻报道更为负面。Abstract:In order to analyze the impact of mass media contact on American perceptions of China's image and Sino-US relations, an online sample questionnaire survey was conducted among Americans and 2 200 samples were obtained. Multiple linear regression was used to analyze the data of the sample and it was found that:the frequency of Americans' accessing Chinese news through newspapers, television, radio, news websites and social media had no significant impact on their perceptions of China's image, but the frequency of Americans' accessing Chinese news through magazines was positively correlated with their impression of China, and the frequency of their accessing Chinese news through television, radio, and news websites had a significant impact on their perceptions of Sino-US relations. Although American mainstream media reports on China generally show a relatively serious negative tendency, the total frequency of accessing Chinese news of Americans through various media has a positive correlation with their impression of China, because the information about China that Americans get through other channels is more negative than that of the news covered by the media.
-
Key words:
- China's image/
- Sino-US relations/
- American/
- media exposure/
- news of China
-
[1] PENG Z. Representation of China:an across time analysis of coverage in the New York Times and Los Angeles Times[J]. Asian Journal of Communication,2004,14(1):53-67. [2] STONE G C,XIAO Z. Anointing a new enemy:the rise of anti-China coverage after the USSR's demise[J]. Gazettevo,2007,69(1):91-108. [3] 侯倩. 中国在美国主流新闻媒体中的最新形象解析——以2006年CNN黄金时段新闻节目的中国报道为例[D]. 北京:外交学院,2007. [4] DEBAO X. China's image on international English language social media[J]. Journal of International Communication,2013,19(2):252-271. [5] WANG X,SHOEMAKER P. What shapes Americans'opinion of China?country characteristic,public relations and mass media[J]. Chinese Journal of Communication,2011,4(1):1-20. [6] SYED N A. The effect of Beijing 2008 on China's image in the United States:a study of US media and polls[J]. The International Journal of the History of Sport,2010,27(16-18):2863-2892. [7] 徐剑,刘康,韩瑞霞,等. 媒介接触下的国家形象建构——基于美国民众对华态度的实证调研分析[J]. 新闻与传播研究,2011(6):17-24. [8] WILLNAT L,METZGAR E T. American perceptions of China and the Chinese:do the media matter?[C/OL].(2012)[2017-09-24]. https://wapor2012.hkpop.hk/doc/papers/ConcurrentSessionsI/IB/IB-3.pdf. [9] 韦路,吴飞,丁方舟. 新媒体,新中国?网络使用与美国民众的中国形象认知[J]. 新闻与传播研究,2013(7):15-33. [10] WILLNAT L,唐硕,张洪忠. 朋友还是对手:媒介与中美民众的相互审视[J]. 新闻大学,2016(6):47-58. [11] 吴旭. 我用亲身经历告诉你,美国对华负面看法从何而来[EB/OL].(2017-06-16)[2018-08-12]. https://www.guancha.cn/WuXu/2017_06_16_413538_3.shtml. [12] 赵云泽,马平,徐琳,等. 偏见与想象:外国人对中国形象建构机制分析[M]. 福州:福建人民出版社,2016:70. [13] 陈勇. 1949-2008年《时代》周刊中国报道研究[D]. 武汉:华中科技大学,2010. [14] 皮亚杰. 教育科学与儿童心理学[M]. 傅统先,译. 北京:文化教育出版社,1981:157-162. -
点击查看大图
计量
- 文章访问数:644
- HTML全文浏览量:1
- PDF下载量:746
- 被引次数:0
下载:
